15 Common Mistakes Entrepreneurs Make
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Believing a single hit will attract hundreds of customers.
Lacking a unique approach in their business.
Assuming they can't get featured in major publications.
Underestimating the value of smaller publications.
Overvaluing their own ideas.
Pitching themselves instead of a compelling story.
Targeting the wrong person with their pitch.
Failing to understand what reporters, producers, and editors truly want.
Not responding adequately to reporters' questions.
Taking too long to get to the point.
Disregarding the reporter's time constraints.
Not tailoring pitches to fit specific publications.
Turning their pitch into a mere advertisement for their products or services.
Overlooking the importance of consistent publicity.
Delaying in providing their publicist (if they have one) with necessary materials and information.
